Kalsey Beach
Kalsey Beach
I believe deeply in the power of events and feel grateful to make experiences come to life that allow people to connect, create memories, and contribute to the greater good. There’s nothing quite like the energy of an event buzzing with attendees, creative vendor touches, and bringing a community together to do good.
As Founder and President of Do Good Events, I’ve had the privilege of building a powerhouse team of planners who lead with heart and deliver excellence. Together, we’ve grown our woman-owned business into a million-dollar company that continues to thrive in a constantly changing industry—from navigating virtual events during the pandemic to setting new standards for creativity, strategy, and client service across Minnesota and beyond.
I’m most in my element when collaborating with clients and partners to weave purpose into every detail, juggling logistics on-site, and leading our team through whatever curveballs come our way. The passion, grit, and camaraderie of our Do Good team make this work a joy every single day.
Outside of work, you can find me with my husband and our three kids enjoying Minnesota’s lakes, parks, and ski trails—or sneaking in a date night exploring the Twin Cities foodie scene.
I’m also a runner, always chasing new trails and goals.
- What is your DGE super power: Negotiating win-win contracts, leading with diplomacy, and steering a growing small business full of dynamic personalities with both focus and fun.
- Which store would you like to max out your credit card? Gear West—for new running shoes, athletic wear, and maybe a fresh pair of cross-country skis.
- One thing I’ve Checked Off My Bucket List: Skydived, surfed, bungee jumped, scuba-dived the Great Barrier Reef, ran the Boston Marathon, and eaten my way through Italy.
- One thing still on it: Visit Iguazu Falls in South America—and finally get that tattoo!
Hannah Hegman
Hannah Hegman
After more than a decade in the event world, I’ve learned that connection and impact are at the heart of every great event. From galas to conferences and everything in between, I’ve had the joy of helping organizations raise millions for their missions and bring communities together through memorable experiences.
As Vice President of Event Strategy and Development at Do Good Events, I lead an incredible team of planners who are out in the community every day helping clients raise more funds and create events that truly matter. I focus on how our company operates—from the way we strategize and sell, to the way we deliver seamless, meaningful events that reflect the Do Good Events standard, no matter who’s leading the charge.
One of the things I love most about working for a woman-owned business is how we’re encouraged to thrive in every part of our lives—as professionals, as moms and partners, and as engaged members of our community. I’m proud of the supportive, creative, and ambitious culture we’ve built together. This work is personal to me. Event planning can be stressful, and I take pride in being the calm in the chaos—the person, clients and colleagues, can count on to say, “I’ve got this,” and mean it.
In recent years, I’ve had the thrill of seeing our team hit major milestones, including $1 million in annual revenue and more than $15 million raised for nonprofits across Minnesota in one year! I’ve also stepped into new roles as a speaker and podcast guest, sharing lessons learned and strategies that help our industry—and our community—keep growing stronger.
When I’m not dreaming up new event ideas, you’ll find me camping with my husband Dana and our kids, Titus and Chapel, or training for my next race. I’ve recently rekindled my love of running and reading and try to fit a few hours of both into my week each week. I strive to read 20 books a year and try to accomplish at least one destination race in a year.
- What is your DGE super power: Ultra-creative problem solving—seeing challenges as opportunities and coming up with quick, imaginative solutions.
- Which store would you like to max out your credit card? Amazon or local boutiques like Lakeside Loft in Waconia
- One thing I’ve Checked Off My Bucket List: Run a race in all 50 states (5k or longer)
- One thing still on it: Hike Rim to Rim in the Grand Canyon
- Something you should know: In my 20’s I was chainsaw, jackhammer, and forklift certified—because sometimes event planning requires serious power tools!
Lucie Jane Ashe
Lucie Jane Ashe
From day one, I've been a bit of an....opinionated person, in a good way! Growing up with two little brothers and a WILD imagination, I orchestrated parties and events, assigned roles to my little bros (and their friends!) and ordered them around to create my vision. I think they, and my whole family, are happy I've found my calling in the real world!
I have a degree in design and fashion, which allows me to approach events from a creative angle and give them a truly unique look and feel. I also have professional experience in accounting so I understand the in-depth budgeting side of events as well as the aesthetics. If you can't create an event within the budget, it won't happen! Both the creative and the analytical side are equally important: which is why my right brain/left brain mentality is perfect. I see each event as an opportunity to create a unique experience for the attendees, and I love creating immersive events where the attendees are transported to another world.
When I'm not planning events, I love spending time with my daughter, husband, and rescue pup! We've been exploring local bookstores and parks and enjoy finding our new favorites! (Currently loving Wild Rumpus bookstore and Centennial Lakes park!)
- What is your DGE super power: My empathy! I have a huge heart and wear it on my sleeve.
- Which store would you like to max out your credit card? Lowes or At Home. Allll the home improvement supplies, please
- One thing I’ve Checked Off My Bucket List: Buying our house! We purchased our little spot in December 2021 and have been working to make it ours ever since.
- One thing still on it: Traveling to Europe to visit family in England and Germany!
- Something you should know: I love writing and public speaking!
Betsy Pedersen
Betsy Pedersen
From my first event as part of an internship in downtown Minneapolis, I was in! How can you not love bringing ideas to life AND work with incredible volunteers, teams and vendors AND all to build joy-filled impact. Yes please on repeat!
In greeting NCAA Final Four visitors to being part of a robust collaboration in hosting 4000 people on Nicollet Mall to pivot stomping before a Polo match. With the emotional stories shared at intimate luncheons & black tie galas, and walk fundraisers - all the hugs and smiles, each making it possible for attendees to contribute in making progress with and for the non-profit is so hope-filling!
My favorite had to be the willingness of local individuals to auction themselves off with amazing date packages to raise money for kids fighting cancer.
Events are where all the connections become AHA!! momentum and I am grateful to be part of the collective community as they make their positive mark in this world.
Kari Younes
Kari Younes
I have always enjoyed taking big tasks and transforming them into manageable, understandable, and cohesive projects. My journey began as a teacher fresh out of college, where I honed these skills through curriculum development and classroom leadership. After a decade in education and ministry, I discovered a deep passion for bringing people together to work toward meaningful causes.
In recent years, I’ve had the privilege of contracting and volunteering with various nonprofits, boards, and schools, helping to bring fundraising and community events to life. Professionally, nothing brings me greater joy than uniting people to leverage their unique gifts and talents toward a common goal.
When I’m not planning your next big event, I’m teaching students how to master their Executive Functioning skills. At home, my husband and I cherish time with friends and cheering on our three children—Michael, Saide, and Raffi—in all the activities they love.
- What is your DGE super power: After so many years working in the education and nonprofit fundraising fields, my metacognition is on fire (aka birds eye view and how everything is connected)! I love logistics!
- Which store would you like to max out your credit card? Homegoods, nordstrom rack, T.j. Maxx... I'm definitely there for the hunt!
- One thing I’ve Checked Off My Bucket List: Bringing my three kids to see the Ocean!
- One thing still on it: I would love to travel to Rome with my family- see the sights and eat all the food!
Betsy Mulvehill
Betsy Mulvehill
Planning, organizing, multi-tasking – all things that come naturally to me. They say to find
something you are good at and enjoy…and then do it. That is definitely event planning for me!
Since joining Do Good Events in 2019, I’ve had the privilege of creating meaningful and memorable experiences and events as a Senior Event Manager. Handling every detail from A to Z gives me an opportunity to exercise my creativity, sense of style, “can do” attitude, and ability to manage many moving parts.
Outside of work, I love spending time with my husband Patrick and our two kids – Maryn and Gavin and dog Marvin. I love to travel, try new restaurants, stay active, and spend time with family and friends.
- What is your DGE super power: Organizing and multi-tasking
- Which store would you like to max out your credit card? Nordstrom, Zara & West Elm
- One thing I’ve Checked Off My Bucket List: Traveled to France twice as a family, in 2023 and 2025. Our kids are in a French Immersion School program, so it’s been very cool to watch them speak the language and immerse themselves in the culture.
- One thing still on it: Travel more! Other European countries, Brazil, Thailand…you name it!
- Something you should know: I’m a morning person. That terrifies many people, but I can wake right up and go! And my favorite indulgence is a facial 🙂
Liz Carroll
Liz Carroll
After spending most of my career as a fitness industry professional, I have found the event world to have many of the qualities I have become an expert in over the years. We set, meet, and exceed goals. We deal with unexpected changes along the way and adjust on the spot. We learn from doing and can handle pretty much anything thrown at us. We focus on building and maintaining relationships which lead to trust, commitment, and overall success.
I am absolutely in my element when I am managing multiple tasks, checking items off a to-do list, and looking for what's next. Being a part of a team offers benefits in all areas of event planning and life in general and I am incredibly grateful to be a member of the Do Good Events team.
At home, my team is my husband, Adam and our two kiddos, Trey and Nora. We love being active and on-the-go at our area parks and museums. We also enjoy being at home to play, cook, read, and be together.
- What is your DGE super power: I dive into projects with gusto and enjoy seeing each step through from start to finish
- Which store would you like to max out your credit card? Oh boy. So many choices. Love me some Target and am a huge fan of Vuori, a clothing company out of San Diego. Their joggers are THE BEST.
- One thing I’ve Checked Off My Bucket List: I spent my honeymoon in Hawaii and can't wait to go back!
- One thing still on it: I will complete my first half-marathon in 2024
Morgan Peterson
Morgan Peterson
While pursuing a degree in Public Relations, a friend pointed out that I'd make a great event planner. That conversation sparked my curiosity, leading me to explore the industry through multiple internships.It didn't take long for me to fall in love with event planning! I thrive in fast-paced environments, enjoy problem-solving, and love developing processes that bring ideas to life. From big-picture strategy to the smallest details, I'm passionate about creating seamless, memorable experiences.
Beyond event planning, you can find me cheering on my husband, Sam, at his baseball games and soaking up the sunshine on a Minnesota summer day. I also love reading, tackling a good puzzle, and traveling whenever I can.
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- What is your DGE super power: I stay calm under pressure and bring a steady, reassuring presence to those around me on event days.
- Which store would you like to max out your credit card? Dry Goods
- One thing I’ve Checked Off My Bucket List: Hiking the Manitou Incline in Colorado - it's 2,768 stairs in under a mile incline.
- One thing still on it: As an avid baseball fan, my dream is to watch a game at every MLB stadium. I aim to check off 1-2 each year!
Jacy Smith
Jacy Smith
Jacy Smith is the Office and Events Manager, where she keeps the office running smoothly and brings company events to life with equal parts organization and creativity. With more than 15
years of experience in event planning, communications, and music, she combines sharp attention to detail with a performer’s instinct for energy and flow. Her background as a
professional musician gives her a unique perspective on how people connect, helping her design gatherings that are seamless, engaging, and memorable. Jacy’s passion lies in creating events that don’t just check a box, but spark lasting moments and strengthen company culture.
Michelle Beck
Michelle Beck
I've been involved in marketing and events in different capacities since college. From fundraising events, to athletic championships, to client socials, I've always loved seeing an event from the planning all the way through to the execution. I am currently the marketing and outreach director for a local business. My husband and I have three daughters and reside in the south metro. I enjoy spending time with family and friends, exercising, and cheering my kids on in their many activities.
- What is your DGE super power: Organization & Preparation. I'd rather hurry up and wait than be forced to rush at the end.
- Which store would you like to max out your credit card? Target or Home Goods for fun, Home Depot when I'm in the mood for fun home projects.
- One thing I’ve Checked Off My Bucket List: I've run a half marathon which I always wanted to do!
- One thing still on it: I'd love to go to Ireland!
- Something you should know: I love morning workouts - my husband and I typically workout at 5:30am. It energizes me so I'm ready to take on the day!
Rachel Prost
Rachel Prost
I am passionate about storytelling and designing for diversity. While event planning may happen in a nonlinear fashion, I love seeing how everything connects to transform ideas into a cohesive experience. Since 2019, I have worked in marketing and events with international companies, nonprofit organizations, and educational institutions. I own a small marketing agency for social impact organizations and work as a DJ during the peak wedding season. In my free time, I enjoy exploring quirky roadside attractions, exercising, attending concerts, watching movies, and spending time with my friends and family.
- What is your DGE super power: Front-loading & prioritization of tasks. I prefer to tackle the most challenging tasks at the beginning of a project so I can ease into less intense tasks toward the end.
- Which store would you like to max out your credit card? I love supporting various small businesses on Etsy.
- One thing I’ve Checked Off My Bucket List: I have gone SCUBA diving in the Cayman Islands.
- One thing still on it: I’d love to ride in a hot air balloon.
- Something you should know: I love cephalopods (squids, octopuses, cuttlefish, etc.) because they’re very adaptable, flexible, intelligent, and unlike any other animal. I have a ton of cephalopod-themed accessories around my home and office.
Rachael Gaffney
Rachael Gaffney
With a degree in event management and just under a decade of experience, my love for all things events runs deep. I thrive in all the moving pieces and find peace in the creativity.
I have successfully planned and executed a wide range of events, from corporate conferences to fundraisers to weddings. With my attention to detail, organizational skills, and commitment to client satisfaction, I ensure that every event exceeds expectations.
When I’m not busy planning an event, you can find me with my family, spending time outdoors and traveling!
- What is your DGE super power: Staying cool, calm and collected!
- Which store would you like to max out your credit card? Madewell hands down!
- One thing I’ve Checked Off My Bucket List: Running a marathon with my dad!
- One thing still on it: Visit as many national parks as possible!
- Something you should know: I’m someone that will always find an excuse to get a fancy coffee and a sweet treat.